- It’s Not What You Say…It’s What You Do by Laurence Haughton. – this is a solid book on execution, with lots of good points about measuring things, following up on the measurements so you can actually improve.
- The Big Moo – this is a great book, and I can’t recommend it enough. Buy it, read it. It will inspire, amuse and engage you.
Other good books:
- Rules of the Red Rubber Ball – creative layout and an interesting message, with a strong focus on sports and doing what you love.
- All Marketers Are Liars – A good read. Not as good as The Big Moo, but not bad.