Seth Godin on Marketing

Three posts from Seth Godin about marketing, amusingly (and somewhat misleadingly) titled “Squid Soup”

The important points you should take away:

  • Marketing is cheaper these days than ever before
  • Just because it’s cheaper doesn’t mean people will go for it
  • (and this is where Seth makes money) You have to find new ways to offer remarkable things.

Marketing, IdeaVirus, Seth Godin, Purple Cow


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