Bittorrent and Brand names

I’ve noticed that a few shows are starting to get a big following because of Bittorrent. Some have asked if Bittorrent is the “wave of the future” for content.

I certainly enjoy Battlestar Galactica, and I did enjoy the new episodes of Doctor Who that I watched last night (both of which have been distributed heavily by a Bittorrent-enabled fan base).

But it works for them because they have an existing brand name. Small, independent offerings don’t have 30-40 years of brand awareness to build up on. I watched Battlestar Galactica and Doctor Who when I was a kid. I didn’t bother to watch the new Battlestar Galactica, until I saw recommendations from others that it was much better. So now I watch.

But some random show, let’s call it “Space and Time” that I’ve never seen – it would take a significant word-of-mouth “rah rah rah” kind of cheerleading to get me to go to Bittorrent and download and watch it. Much more than it took for me to watch BG or DW.

I think its still about the brand – a well-known brand name will bring you distribution opportunities that good content alone will not.

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