Great quotes from Steve Jobs

A selection of great quotes, printed in Wired.

Here are some of my favorites:

“It’s rare that you see an artist in his 30s or 40s able to really contribute something amazing.”
— At age 29, in Playboy, February 1985

“It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them.”
— BusinessWeek, May 25 1998

“Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It’s not about money. It’s about the people you have, how you’re led, and how much you get it.”
— Fortune, Nov. 9, 1998

“We made the buttons on the screen look so good you’ll want to lick them.”
— Jobs, on Mac OS X’s Aqua user interface (Fortune, Jan. 24, 2000)

“It comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much.”
— BusinessWeek Online, Oct. 12, 2004

“I’m the only person I know that’s lost a quarter of a billion dollars in one year…. It’s very character-building.”
— Apple Confidential 2.0

The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.”
— Apple Confidential 2.0: The Definitive History of the World’s Most Colorful Company, by Owen W. Linzmayer

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