Compare and contrast

Compare this time-lapse animated gif of Google’s evolution with the equivalent for Yahoo

Google’s strategy has consistently been about keeping it clean – adding a few announcements here and there, but all in all, focusing on one major thing – the search bar. Yahoo’s approach is interesting to watch – it starts out with a simple search directory (and my “canonical” concept of the Yahoo page is from that time) and quickly morphs into a more and more cluttered system with an overwhelming array of choices, of which searching and information directories becomes far less important than advertising and revenue generation.

And yet Google seems to be far more financially successful.


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