Business Myths

This is a great post, very much on point.

Some commentary:

  • It’s not what you know, it’s who you know that matters – I think it’s probably a pretty solid mix of both, but for a geek, talking to strangers and being socially adept is really, really hard.  Which is why you find excuses not to go to that networking meeting, or hanging out after the user’s group meeting to socialize.
  • The idea is the most important part of my business plan – His response is What matters is 1) who are your customers? 2) Why will they buy what you’re selling?‘   But I think I disagree -  because  I think that ‘being able to get things done in a chaotic and  cash-starved environment’ is the most important part (knowing your customers and willingness to buy are also very, very important, but they’re not #1).
  • A PhD means something – There are people out there who will be impressed by a PhD, and they will consider doing business with you because you have one.  However, those people aren’t in the majority.

All the rest I totally agree with.

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